Corking Design

I was never a big fan of the original Kayak branding but the new one on the other hand I really do like, I think it reflects the brand exactly.

New York branding agency Plaid Creative undertook the re-branding and they have done a great job I love the motion tests, exploring different ways to incorporate the analogue flip-board motion into the Kayak website. Check out the video and you will see what I mean.

Below is the exploratory concept work for the larger rebrand.